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GHGSAT

Stratégie
Positioning

Propelling a company towards becoming a global player

Brand positioning and nomenclature for GHGSat. Design and production by Rümker.
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GHGSat monitors greenhouse gas emissions from orbiting satellites. The company designs, develops and uses sensor and data collection technology, at the service of industries seeking to reduce their carbon footprint. The Rümker strategy team collaborated with GHGSat to strengthen the credibility and vision of this company as it was on its way to become a global leader in its field.

CLIENT

GHGSat

Mandate

Strengthen the credibility of a new player in the field of greenhouse gas (GHG) remote sensing in the face of powerful competition. Help it to be taken seriously, especially by government authorities in Canada and abroad. Support its efforts to become a global reference in its field of expertise.

Approach

To help GHGSat achieve its ambitions, we first led a series of workshops and reflections on the strategic positioning of the young company. Working in co-creation made it possible to clearly define the mission of the technology company, its unique value proposition, its vision, its values, its target customers and its product and service offering. We have improved the company's brand image so that it can stand up to the competition. New slogan and logo now highlight the innovative and humanistic aspects of the brand. Then, to attract and retain the best talent, we established an employer brand together by focusing on both technological and human innovation. Finally, we have developed presentation documents for senior government authorities in order to deploy this new positioning, to express the full potential of the company and to generate contracts.

ResultS

Before this collaborative approach, GHGSat was a young business with big ambitions, struggling to position itself as a prominent force in the industry. Our co-creation process helped propel it forward: they are now recognized as the global leader in high-resolution monitoring of green house emissions from space. In 2022, it was even identified as one of the most innovative companies by Fast Company. It currently has 12 satellites in orbit and various surveillance and analysis technologies.

GHGSAT

Ce mandat démontre concrètement comment un positionnement stratégique et une définition d’image de marque permettent de propulser une jeune entreprise.

L’offre pertinente et distinctive de GHGSat, qui s’appuie sur une avancée technologique significative, maximisait les chances de l’entreprise de briller.

GHGSAT
GHGSAT
GHGSAT
GHGSAT
GHGSAT

L’entreprise possédait aussi un immense potentiel de retombées dans la lutte contre les gaz à effet de serre.

Malgré tout, elle tardait à se démarquer et à devenir une leadeure dans son secteur.

GHGSAT
GHGSAT

Having participated in the development of this company, which contributes to a sustainable future, gives us great pride.

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ADDITIONAL INFORMATION

Location

Montréal, Québec

Surface

Year

2020-2022

Reconnaissance

Services

Positioning

Naming

Credits

Workshop facilitation and brand positioning strategy- Maxime Desjardins

Graphic design of government relations documents - Simon L'Archevêque

Branding - Simon Herbaux from Homemade Design

Marketing strategy - Scott Prunier from Arcaid 

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