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HUB Alimentaire Vaudreuil- Soulanges

Stratégie
Identity
Resilience

Cultivate. Gather. Feed.

Strategy and brand image for the Hub alimentaire Vaudreuil-Soulanges. Design by Rümker.
HUB Alimentaire Vaudreuil-Soulanges
HUB Alimentaire Vaudreuil-Soulanges

Développement (DEV) Vaudreuil-Soulanges’s goal, with its collective food hub project, was to bring together the area’s eaters and agri-food producers. The DEV team sought to simplify responsible food sourcing for the community while advancing the region’s food autonomy. They dreamed, on the one hand, of creating networks between producers and a new cooperative distribution system to improve profitability and access to their products. On the other hand, they aimed to raise awareness about the unique region’s offering and convince locals to consume foods grown (or processed) nearby.

CLIENT

Développement (DEV) Vaudreuil-Soulanges

Mandate

To organize ideas and establish the strategy to carry out the project, then make it accessible to producers, to partners, and to the population. To make this happen, eloquent words and a strong image were needed in order to properly highlight this unifying project.

Approach

To achieve these objectives, we set up a reflection process with the region’s Agri-Agro Committee, which brings together producers and people representing DEV, nonprofits and the provincial government. After several collaborative workshops, we established the Hub’s strategic positioning, and brand pyramid, including the big idea underlying the project: Grow. Gather. Feed. We also defined a graphic identity and developed the deployment strategy for the initiative.

ResultS

Thanks to the Hub, agri-food producers in Vaudreuil-Soulanges now easily reach a wider clientele—citizens, restaurants, institutions and hotels. By pooling their efforts, they have put a flexible and economical solution in place to distribute their products. The strong and distinctive brand identity built by Rümker—visible, among other things, on the fire truck transformed into a mobile farmers’ market—fostered the success of this daring initiative powered by DEV Vaudreuil-Soulanges. The sustainable food project continues to develop today, through Cooperative CSUR (also our client), which has taken up the torch through its Ecolocal Market and imagines the continuity of this great adventure!

HUB Alimentaire Vaudreuil-Soulanges
HUB Alimentaire Vaudreuil-Soulanges
HUB Alimentaire Vaudreuil-Soulanges
HUB Alimentaire Vaudreuil-Soulanges
HUB Alimentaire Vaudreuil-Soulanges
HUB Alimentaire Vaudreuil-Soulanges

Cette réalisation met en évidence la nécessité de favoriser la concertation entre les agriculteurs et agricultrices, les différents paliers gouvernementaux et les organismes régionaux quand on veut structurer l’offre alimentaire locale.

HUB Alimentaire Vaudreuil-Soulanges

It is through innovation that the Hub alimentaire Vaudreuil-Soulanges has successfully promoted agri-food producers’ essential know-how and products, and encouraged healthier and more ecological eating and buying habits.

HUB Alimentaire Vaudreuil-Soulanges
HUB Alimentaire Vaudreuil-Soulanges
HUB Alimentaire Vaudreuil-Soulanges

ADDITIONAL INFORMATION

Location

Vaudreuil-Soulanges area, Québec

Surface

Year

2021-2022

Reconnaissance

Services

Stratégie

Positionnement

Image de marque

Credits

Strategy and workshop facilitation - Maxime Desjardins

Graphic designer - Mélanie Boucher

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