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Centre Notre - Dame - de - Fatima 

Stratégie
Social
Identity

Make Centre Notre-Dame-de-Fatima's generosity shine!

Strategy and branding for the Notre-Dame-de-Fatima outdoor and respite-care center. Design and production by Rümker.
Centre Notre-Dame-de-Fatima
Centre Notre-Dame-de-Fatima
Centre Notre-Dame-de-Fatima

The mission of the Centre Notre-Dame-de-Fatima, which opened its doors in 1948, is to offer camp and respite-care services for children, adults, and people with special needs. Our team was given the mandate to showcase the infrastructures of this haven of peace and to generate more buzz around its service offer.

CLIENT

Centre Notre-Dame-de-Fatima

Mandate

Promote a charitable organization that is essential to the well-being of families, so that it succeeds in rallying local communities to its cause, develops partnerships and finds sustainable sources of funding that allow it to improve the accessibility of its services.

Approach

To rise to this challenge, we carried out a major strategy and identity overhaul. We developed a dynamic and attractive branding for the Centre that reinforces the sense of pride and belonging of clients and staff, in addition fortifies the organization’s credibility during networking and philanthropy events.

ResultS

The Centre’s revenues increased by 100% since its strategy and positioning work with us. Its philanthropic efforts have been rewarded thanks to a strong new branding and a clear service offering. The Centre is now recognized as a leader in organizing leisure and social tourism, and is happy to welcome more people in need. Staff proudly wear the new colours of their employer: a natural, colourful, accessible and socially anchored brand image. Building on this success, the Centre contacted us again in 2022 for the branding of its foundation, the Paul-Leboeuf Foundation.

Alt text

Centre Notre-Dame-de-Fatima

À l’état naturel, voilà la grande idée évolutive sur laquelle notre équipe a misé, de concert avec le client. Un concept qui décrit à la fois la beauté du site en nature, et le fait qu’on y reçoive chaque personne telle qu’elle est, à l’état naturel, sans fard.

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Centre Notre-Dame-de-Fatima
Centre Notre-Dame-de-Fatima
Centre Notre-Dame-de-Fatima
Centre Notre-Dame-de-Fatima
Centre Notre-Dame-de-Fatima
Centre Notre-Dame-de-Fatima
Centre Notre-Dame-de-Fatima
Centre Notre-Dame-de-Fatima

This collaboration is a great example of the spectacular effect a strategic and brand positioning process can have, resulting in a brand that truly fits the soul of an organization.

Centre Notre-Dame-de-Fatima

Grâce à sa nouvelle identité de marque et à sa mission bien définie, le Centre Notre-Dame-de-Fatima brille maintenant non seulement dans sa localité, mais aussi au-delà de sa région.

Centre Notre-Dame-de-Fatima
Centre Notre-Dame-de-Fatima

ADDITIONAL INFORMATION

Location

Notre-Dame-de-l’Île-Perrot, Québec

Surface

Year

2016-2017

Reconnaissance

Services

Brand questionnaire

CAPSULE workshop (business model innovation)

Strategic positioning

Big idea

Brand manifesto

Brand identity

Development of various touchpoints

Web development

Content creation (brand video)

Credits

Strategy and workshop facilitation - Maxime Desjardins

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