Rümker — Co-creation workshops

We create an open and friendly environment that encourages dialogue and the emergence of unexpected opportunities.

Our co-creation workshops will make you dig deeper, think further, try new ideas, innovate and exceed expectations.

Our co-creation workshops

You can do this process in its entirety or, depending on the project, only complete two or three steps.

Brand positioning and identity

Workshop 0

Description

In a market where business dynamics are constantly changing, it is essential for a company to have a grip on the impact it wants to generate in its industry. By crystallizing your brand positioning, you will rally your stakeholders around clear and common intentions that will serve to guide your development, while creating unique a selling proposition. During this workshop, we will use the Brand Pyramid, a tool that will reveal the different dimensions of your identity distinctively and coherently.

This workshop will allow you to:

Align your value proposition with your social purpose (Start With Why by Simon Sinek)
Understand the dimensions and elements that make up the brand
Understand the brand's strategic outlook

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Convincing through storytelling

Workshop 0

Description

Once upon a time... storytelling. How to ensure audience retains the most relevant information? How do you sell your ideas through storytelling? Supported by the Storytelling Canvas, this workshop will focus on the mechanisms for building a convincing story, to ultimately help you make a more meaningful “pitch”.

This workshop will allow you to:

Discover the Storytelling canvas reflection tool.
Engage more effectively with your stakeholders
Apply this method in your business or innovation projects

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Developing organizational culture

Workshop 0

Description

Culture is a source of organizational cohesion. It defines the framework of values and principles that drive a company's operations, allowing it to navigate the challenges and opportunities offered by current dynamics. An organizational culture must be embodied in every facet of the company, both in the attributes that define the employer brand and in the nature of its social commitments and the benefits offered to employees. Employees are more engaged in their workplace if it is better structured and consistent with their core values. This workshop will offer you concrete tools to better engage with your teams, while aligning their role with your organization's intrinsic and common values.

This workshop will allow you to:

Co-create the foundations of an exemplary culture, endorsed by all stakeholders
To target the behaviours that make it tangible, while reflecting the behaviours associated with your business
To use culture as a lever for innovation and creativity within your organization
Clarify the results expected from the development of the desired culture
Define important points of contact
Generate more commitment and loyalty from your talent

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Mapping of the customer experience

Workshop 0

Description

This workshop will help you master the major steps that shape your customer experience. What guides consumer choices? What actions do you take to create a memorable contact with your customers at each step? Mapping the customer journey will help you identify the emotions felt and actions taken by your customers before, during and after the purchase process of a product or service. It will also allow you to know the different points of contact along your customer journey so that you can engage with your customers in a meaningful way, while increasing their loyalty to your organization.

This workshop will allow you to:

Map the major steps of your customers' experience
Understand the emotions felt and actions taken by your customers at each step of the process.
Define key touch points to generate an exceptional user experience
Generate more engagement and loyalty from your target

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Brainstorm with the A.B.C.D.E. method

Workshop 0

Description

Think together with our A.B.C.D.E. method, a structured brainstorming process to generate new ideas: Align — Bounce — Co-create — Develop — Evaluate.You will come out with a list of embryonic ideas categorized by their potential and their complexity of realization.

This workshop will allow you to:

Projecting into the future and coming up with ideas as a team
Prioritize the most promising ideas and solutions using the selection matrix
Position ideas and solutions in a simple, concrete action plan
Ensuring a fair hearing
Bring structure to your brainstorming sessions

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Explore the design thinking method

Workshop 0

Description

How do you approach a new project? Where do you start? What do you do? When do you start planning strategically? How do you make your most ambitious visions a reality? What is co-creation exactly? Design thinking is a problem solving method that focuses on the user experience or of the customer. This workshop will allow you to experience the philosophy of Design Thinking by applying it to a specific issue related to the development of your business or organization. As part of this collaborative process and creative, you will have the chance to get a better understanding of the main phases of this methodology, in order to equip your teams with the ability to both innovate and consider customers' reality.

This workshop will allow you to:

To understand the different phases of Design thinking
To experiment with creative thinking tools
To reflect on the possibilities the method represents for your projects
To go from idea to market validation in a short period of time.

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L.O.S.T. Strategic Plan

Workshop 0

Description

Are you familiar with the expression BHAG (Big Hairy Audacious Goal)? It's an acronym that tries to project us towards an absolute ideal, and hopes to take our aspirations as far as possible. Although a strong vision effectively guides our actions in the long term, it is important for every company to link it to their annual strategic planning. This highly specialized methodology can challenge even the most structured organizations. How can we fully deploy our big ideas without taking the realities and objectives out of our current context? By using L.O.S.T. frameworks. (Learnings, Objectives, Strategies & Tactics) framework, we will guide your teams in defining a precise annual strategic plan, allowing you to align your annual developments with your long-term vision.

This workshop will allow you to:

To establish the main learnings that make up your short term context
To define your business's S.M.A.R.T. annual objectives
To guide your objectives' implementation by developing appropriate strategies and tactics
To mobilize internal teams in the development of their own action plan

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Capsule: Innovating with a sustainable business model

Workshop 0

Description

This workshop invites you to identify the unexpected opportunities associated with the social and environmental impact of your organization, so that you can transform your business model and revolutionize your sector. Go further by learning about which innovative business model pattern could apply to your organization and combine the right approaches to find your strategic path. You will then be able to stand out for the originality of your product as well as for your strategies!

This workshop will allow you to:

To develop the agility and creativity needed to bring innovation to the heart of your business model.
To adopt a proactive approach to revisit your practices
To develop innovative and sustainable business models that will be more resilient in the face of future economic, environmental and social challenges.

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testimoniALS

"We managed to demystify points that seemed vague but important. At first we didn't know how to tackle them, but in the end we managed to implement them quickly and concretely in consultation with our entire team."

Valérie Ménard

Executive director

SR, Montreal replacement service

"It has been a fascinating process, not without its difficulties, but one which I hope will lead to major innovations in Quebec’s agricultural property rights. The work continues. Thank you for the part you played in launching this adventure."

Service Coordinator

Bio-food sector

CLD Brome-Missisquoi

"Our organization has seen an increase in revenue of over 100% since working with Rümker's strategy team."

Steven Grenier

Director of Development

Centre Notre-Dame-de-Fatima

"The thinking process and approach undertaken with the Rümker strategy team really paid off. Together we created an inspiring image for the clinic, but also a strong, meaningful and motivating message for both the team and for customers."

Jessika Lauzière

Marketing manager

Ekinox

We benefited from Rümker’s advice during our strategic reorientation, and the results have been extremely satisfying. Their understanding of our challenges and opportunities was remarkable. Their methods proved highly effective in helping us achieve our objectives. Their human approach and friendliness were invaluable assets as well.

Marc-André Mailhot

Président-fondateur

Maillon Vert

Our facilitators

Alexandre Joyce

Ph. D., ADIQ, NPDP

Innovation and Sustainable Development Advisor

Alexandre Joyce

Innovation and Sustainable Development Advisor

Joyce is a designer, business strategist and facilitator. He is our consultant dedicated to responsible innovation. He also advises management and supports innovation teams at Hydro-Québec, CAA, Cirque du Soleil, Sid Lee, Cascades and WorkLeap. He previously developed the DesjardinsLab design thinking services by adapting various methods, and inspired more than 1000 colleagues to undertake business projects. In 2016, Joyce completed his Ph.D. at Concordia University, where he created the 3-dimensional business model, to design businesses that are not only more financially profitable but also more socially and environmentally responsible.

Since 2018, he has been teaching innovation through business models at HEC. He created the first mandatory course in innovation and entrepreneurship, which is now offered to 800 students per year. He also challenges his MBA students to design more sustainable business models and then present them to the businesses they visit by biking the road between Montreal and Sherbrooke. Her hobby is volunteering on the boards of directors of non-profit organizations such as the pioneer Vélo-Québec, the local delivery coop Radish.coop and the co-working space the Pop-Up Lab.

Maxime

Senior brand strategist

Maxime

Senior brand strategist

Maxime Desjardins started his career as marketing director at O'Neill Canada, an experience that allowed him to participate in the strategic redesign of the international brand with TBWA/Chiat-Day, the agency responsible for Apple's commercial deployments. In 2010, he founded Atelier.ad, a multidisciplinary agency specialized in brand positioning, with in mind the mission of encouraging brands to innovate, in order to generate positive impacts in their respective industries.

Marie-Christine

Director of strategy and impact

Marie-Christine

Director of strategy and impact

With a 2nd cycle degree in environment and sustainable development and 3 certificates in marketing, advertising and promotional communication, Marie-Christine has more than one ace up her sleeve. With her many years of agency experience, she is a conscientious leader who knows how to recognize and capitalize on the strengths of her team. She has contributed to impact projects ranging from DNA overhauls to supporting teams in their structuring projects, aimed at reinventing the company of tomorrow. Her concern for giving the best of herself and her positivism are reflected in the quality of her commitment. Passionate about sustainable development, she is committed to finding innovative and sustainable solutions.

Always in a quest for mindfulness, she loves to be in the forest or in a hot yoga class. You will find her biking all year long: she loves snow sports and winter for her is an endless playground.

Chloé

Stratège et chargée de projet

Chloé

Stratège et chargée de projet

Chloé has a bachelor of journalism degree, a master's degree in sociology and more than 11 years of experience in communication, in organizing workshops, and in project management in non-profit and education organizations. With her varied background, she approaches new projects with a strategic and social lens. Analytical, curious and a good listener, Chloé knows how to manage diversified mandates with her keen eye, her versatility and her resolutely human approach.

A big “nerd” hidden under a wide smile, Chloé is a voracious reader. Passionate about food, canoe-camping and harvesting, she has a great thirst for discovery and learning.