Mandate
Position an unprecedented project bringing together six sectoral clusters around a common objective: to accelerate the decarbonization of Québec businesses. The challenge was to go beyond theoretical discourse and to anchor the transition in the daily reality of SMEs, often facing strong economic and operational constraints.
Approach
Rümker has defined a distinctive positioning of “No complexity. Just decarbonation”, making it possible to adopt an accessible tone, rooted in real business concerns. Supported by data from the QNP Barometer, the strategy relies on field insights to remove the obstacles and make the transition concrete and actionable.
ResultS
A project that speaks the language of businesses and that transforms the perception of decarbonization with true stories. IMPACT makes it possible to better understand, decide and act, by positioning the transition as a strategic lever for competitiveness, efficiency and resilience in an uncertain economic context.