ENVIRONNEMENTS HBC Lise Watier

In 2017, Rümker was given the mandate to upgrade Lise Watier’s make-up section and to update its branding.

Inspired by their current graphic identity and motivated to solve categorization needs in space constraints, the team has surpassed itself to satisfy the customer’s desire for innovation. Still responsible for the creation of Lise Watier’s displays in new stores, Rümker is dedicated to taking care of the brand in the coming years.